![]() Use a phone number that is answered and use a link to your website so that customers can look at your products and services.Īlthough Google pulls your outside view via its street images, you can add your own images or even a Google Business View virtual tour. Be helpful to your customers and staff by listing your holiday hours too or any special opening or closing times. If you run a sports gear store and someone in your area searches “sports gear” Google usually won’t return your listing unless the search is performed during your business hours. Your business hours as very important to Google. If you’re not sure have a look at your competitors that are ranking well. Carefully choose two to three business categories that suit your industry but also contain industry search terms. ![]() ![]() Follow the NAP (name-address-phone) protocol, so that it matches your website. Your physical address is how people will find you when arriving for an appointment. Let’s start with getting your actual business name right, Google has protocols to check this. It is most important to ensure that your GMB listing is up to date. Google+ offers you a variety of interesting opportunities to engage with your clients and potential customers. ![]() Google My Business (GMB) is the key to a local SEO platform and very important for mobile search.Ī Google brand page suits businesses that either operate only online (don’t service customers at their place of business) or when a business has multiple physical locations.Ī brand is used for the Brands voice, being singular and unified, whereas the individual physical stores pages, post localised information and updates.Ī brand account is created using your Google+ account. It’s designed to create communities (called collections) with more structure than Facebook. ![]()
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